I came over this website while searching the internet for attorney video yield companies that offer useful services. Here's the guidance they offer to their attorneys:
Using a script, focus on your firm's expertise and trustworthiness straight through testimonials and proven results.
To successfully deliver your firm's message, consider using examples and optic cues by showing footage of your firm's lawyers working on behalf of clients. Demonstrate to your audience that your firm is the best fit for them. You may even want to debunk myths, such as the idea that clients cannot afford your services.
New York Attorneys
First of all, I strongly advocate never using a script when creating attorney video.
Why not? Because it always comes over as contrived and unnatural. More importantly, when a possible client comes into your office and asks you a question, do you need to run to your file cabinet and grab a script in order to riposte that person's questions? Of policy not.
Secondly, this guidance tells you to focus on your firm's expertise. I totally disagree. This is the customary form of Yellow Pages advertising which shows everyone that it's all about "Me, me, me." I would think by now, most video yield companies would recognize that it's got nothing to do with "Me, me, me." Instead, it has all to do with "You, you, you."
Third, look at what they propose next:
To successfully deliver your firm's message, consider using examples and optic cues by showing footage of your firm's lawyers working on behalf of clients.
Do you genuinely think that by showing B-roll footage of lawyers finding at papers and lawbooks that that optic is going to convert an online viewer into a caller? I don't. In fact, I don't believe that it adds anything, and naturally is a waste of time and space.
They continue by saying "Demonstrate to your audience that your firm is the best fit for them." Again, do you genuinely believe that statement will help convert an online viewer into a caller? I don't. The focus of that statement is once again "Me, me, me."
If only these people would stop trying to sell law firm clients to online viewers, then viewers might genuinely take an interest in anyone video they created. Don't these video yield companies know that people want real, useful data and not a sales pitch?
You might be request yourself while reading this blog post which video yield enterprise it was that offered these statements? As much as I would love to publicly out them, I don't want to give them the recognition nor do I want to embarrass them. Hopefully, they'll get nearby to reading this blog post and recognize their content.
Attorney Video yield business Offers This Advice?